Topics

All Abstracts, Reviews, short articles, Full articles, Posters are welcomed related with any of the following research fields:

1. Business Strategy & Entrepreneurship

This area defines the overarching vision, direction, and structural framework of an organization.

• Corporate Strategy & Strategic Planning

  • Business model generation and value proposition design

  • Competitive analysis and market positioning

  • Growth strategies (organic growth, strategic alliances, vertical/horizontal integration)

  • Diversification and portfolio management

• Entrepreneurship & Venture Development

  • Opportunity recognition and validation

  • Lean startup methodologies and prototyping

  • Startup scaling and exit strategies (IPOs, trade sales)

  • Franchising and licensing models

• Business Governance & Ethics

  • Board management and fiduciary duties

  • Corporate social responsibility (CSR) and sustainability initiatives

  • Stakeholder engagement and shareholder rights

  • Environmental, Social, and Governance (ESG) frameworks

2. Financial Economics & Corporate Finance

This domain focuses on capital allocation, resource valuation, funding operations, and risk management.

• Corporate Finance & Capital Allocation

  • Capital budgeting, project evaluation, and net present value (NPV)

  • Capital structure, cost of capital (WACC), and debt vs. equity financing

  • Working capital management and short-term liquidity

  • Dividend policy and share repurchase strategy

• Financial Accounting & Reporting

  • Double-entry bookkeeping and accounting principles (GAAP/IFRS)

  • Financial statement preparation (Balance Sheet, Income Statement, Cash Flow Statement)

  • Auditing, internal controls, and fraud detection

  • Consolidation and international accounting practices

• Managerial Accounting & Cost Control

  • Cost accounting (activity-based costing, fixed vs. variable costs)

  • Budgeting, forecasting, and variance analysis

  • Product pricing, margin analysis, and break-even calculations

• Financial Markets, Investments & Banking

  • Capital markets (equity markets, fixed income, debt instruments)

  • Investment analysis, portfolio theory, and asset allocation

  • Mergers and acquisitions (M&A), valuation, and private equity

  • Derivatives, hedging strategies, and market risk management

3. Operational & Organizational Management

This area covers the internal structures, people, and daily processes that turn strategic goals into execution.

• Organizational Behavior & Human Resource Management (HRM)

  • Talent acquisition, onboarding, and workforce planning

  • Performance management, compensation, and benefits architecture

  • Leadership development, organizational culture, and team dynamics

  • Change management, employee engagement, and conflict resolution

• Operations Management & Supply Chain

  • Process design, capacity planning, and resource optimization

  • Supply chain management, procurement, and vendor relations

  • Inventory management (Just-In-Time, safety stock optimization)

  • Quality management (Total Quality Management, Six Sigma, Lean principles)

• Project Management & Execution

  • Project planning, scope management, and work breakdown structures

  • Methodologies (Agile, Scrum, Waterfall)

  • Project risk assessment and resource allocation

  • Program and portfolio management

4. Marketing & Commercial Operations

This domain deals with creating demand, managing customer relationships, and driving revenue.

• Strategic Marketing & Market Research

  • Market segmentation, targeting, and brand positioning

  • Consumer behavior analysis and market research methods

  • Brand equity, narrative design, and product lifecycle management

  • Pricing strategies and promotional planning

• Sales & Revenue Generation

  • Sales force management and pipeline development

  • Key account management and business-to-business (B2B) sales strategies

  • Direct-to-consumer (DTC) and retail channel management

  • Customer Relationship Management (CRM) processes

• Digital Business & Marketing Communications

  • Integrated marketing communications (IMC) and public relations

  • Digital marketing channels (search, social media, content marketing)

  • E-commerce infrastructure and user experience (UX) optimization

  • Customer lifetime value (CLV) and retention strategies

5. Technology, Analytics & Business Intelligence

This pillar focuses on leveraging data and technology to improve operational efficiency and decision-making.

• Business Analytics & Data Science

  • Descriptive, predictive, and prescriptive analytics

  • Data visualization, reporting dashboard design, and key performance indicators (KPIs)

  • Big data architecture and customer data platforms (CDPs)

  • Quantitative decision modeling and forecasting

• Information Systems & Digital Transformation

  • Enterprise Resource Planning (ERP) systems implementation

  • Information technology infrastructure and cloud integration

  • Digital transformation roadmaps and technology adoption

  • Cybersecurity policy, data privacy, and compliance

6. Global Business, Law & Risk Management

This discipline covers external legal environments, global expansion, and enterprise risk protection.

• International Business & Global Trade

  • Cross-border trade policies, tariffs, and global logistics

  • Foreign market entry strategies (joint ventures, foreign direct investment)

  • Global supply chain resilience and currency risk management

  • Cross-cultural management and global negotiation

• Business Law & Regulatory Compliance

  • Contract law, commercial agreements, and dispute resolution

  • Intellectual property rights (patents, trademarks, copyrights)

  • Employment law and labor relations

  • Regulatory compliance, antitrust law, and data protection regulations (GDPR)

• Enterprise Risk Management (ERM)

  • Risk identification, assessment, and mitigation planning

  • Business continuity planning and crisis management

  • Operational risk and insurance management

  • Financial risk exposure and credit risk analysis