Call for papers/Topics

Topics of interest for submission include any topics related to:

 Marketing

Marketing is fundamentally about creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• Core Concepts & Strategy:

  • Marketing Mix (The 4 Ps): Product, Price, Place (Distribution), Promotion.

  • Marketing Strategy: STP (Segmentation, Targeting, Positioning), Market Analysis (e.g., SWOT, PESTEL).

  • Consumer Behavior: Decision-making processes, psychological factors (motivation, perception, attitude), and cultural influences on consumption.

  • Market Research: Qualitative and quantitative methods, data analysis, competitive intelligence.

  • Brand Management: Brand equity, loyalty, identity, and storytelling.

• Digital & Content Marketing:

  • Search Engine Optimization (SEO) & Marketing (SEM): Keyword research, on-page and off-page SEO, Pay-Per-Click (PPC) advertising.

  • Social Media Marketing (SMM): Platform strategy, community management, social media advertising.

  • Content Marketing: Strategy, creation (copywriting, video, design), and distribution.

  • Email Marketing: Lifecycle marketing, automation, list segmentation.

  • Digital Analytics: Measuring campaign performance, conversion rate optimization (CRO).

• Specialized Areas:

  • Advertising & Promotions: Creative strategy, media planning, integrated marketing communications (IMC).

  • Public Relations (PR): Media relations, crisis communication, reputation management.

  • Sales & Sales Management: Lead generation, sales strategies, customer relationship management (CRM).

  • International Marketing: Global strategies, cultural considerations, political/legal environment.

  • Services Marketing: Managing service quality and customer experience.

 Education 

Education is the discipline concerned with the methods of teaching and learning in various environments, as well as the policies and systems that govern them.

• Educational Foundations & Theory:

  • Philosophy of Education: Examining the aims and meaning of education (e.g., perennialism, progressivism).

  • Educational Psychology: Theories of learning (e.g., constructivism, behaviorism), cognitive development, motivation.

  • Sociology of Education: Social class, inequality, and the role of schools in society.

  • History of Education: The development of educational systems and thought over time.

• Curriculum & Pedagogy:

  • Curriculum Studies: Design, development, implementation, and evaluation of curricula.

  • Instructional Design: Creating learning experiences and materials (e.g., for e-learning).

  • Assessment & Evaluation: Testing, measurement, formative and summative assessment.

  • Teacher Education: Professional development, teaching methodologies, and classroom management.

• Policy & Specialization:

  • Education Policy & Reform: Governance, funding, and impact of policies (e.g., accountability).

  • Special Education: Inclusive practices, learning disabilities, gifted education.

  • Early Childhood Education: Development and pedagogy for infants and young children.

  • Adult Education & Lifelong Learning: Continuing professional development, non-formal and informal learning.

  • Educational Technology (EdTech): Use of technology (AI, digital tools) to enhance teaching and learning.

Social Sciences 

Social Sciences are the academic disciplines concerned with the study of human society and social relationships. They use scientific methods to examine social phenomena.

• Core Disciplines:

  • Sociology: Study of society, social behavior, patterns of social relationships, social interaction, and culture (e.g., social stratification, criminology, demography).

  • Psychology: Study of the mind and behavior (e.g., cognitive psychology, developmental psychology, social psychology, clinical psychology).

  • Economics: Study of the production, distribution, and consumption of goods and services (e.g., macroeconomics, microeconomics, behavioral economics).

  • Political Science: Study of political systems, political thought, political behavior, and international relations (e.g., public policy, comparative politics).

  • Anthropology: Study of what makes us human, including culture, archaeology, linguistic anthropology, and biological anthropology.

  • Geography: Study of the physical features of the earth and its atmosphere, and of human activity as it affects and is affected by these.

• Interdisciplinary & Applied Areas:

  • Communication Studies/Mass Communication: Media theory, journalism, public opinion, propaganda.

  • Criminology: Study of crime and deviant behavior, and social control.

  • Social Work: Practice-based profession that promotes social change, development, and the empowerment of people and communities.

  • Urban Studies/Planning: Development, governance, and planning of cities and urban environments.

 Humanities 

The Humanities are academic disciplines that study aspects of human society and culture, using methods that are primarily critical, speculative, and historical.

• Core Disciplines:

  • History: Systematic collection and study of the past (e.g., cultural history, political history, historiography).

  • Philosophy: Study of fundamental questions about existence, knowledge, values, reason, mind, and language (e.g., ethics, logic, metaphysics, political philosophy).

  • Literature & Languages: Study of written works, literary theory, comparative literature, and linguistics (sometimes classified as a social/cognitive science).

  • Religious Studies/Theology: Study of religious beliefs, practices, and institutions.

• Arts & Culture:

  • Classics: Study of the cultures of classical antiquity (Ancient Greece and Rome).

  • Art History: Study of aesthetic objects and visual expression.

  • Performing Arts: Theatre studies, musicology, dance.

  • Media and Cultural Studies: Analysis of cultural practices, texts, and popular culture.