I. Marketing & Consumer Behaviour

This area focuses on understanding customers and promoting products/services effectively.

Major Topic: Digital Marketing and E-commerce

• Subtopics:

  • The impact of AI and Machine Learning on personalized advertising and customer segmentation.

  • Search Engine Optimization (SEO) strategies and the evolving role of generative AI in content creation.

  • Effectiveness of Influencer Marketing across different social media platforms (e.g., TikTok vs. LinkedIn).

  • Analyzing the Customer Journey and optimizing conversion funnels in e-commerce.

  • Ethical considerations and best practices in Data Privacy and Targeted Advertising (e.g., post-GDPR/CCPA).

Major Topic: Brand Management and Communication

• Subtopics:

  • The role of Corporate Social Responsibility (CSR) in building brand equity and consumer loyalty.

  • Managing Brand Crises in the age of 24/7 social media (e.g., real-time response and recovery).

  • The transition from traditional Integrated Marketing Communications (IMC) to digital-first campaigns.

  • Analyzing Sensory Branding (e.g., smell, sound, touch) and its effect on consumer perception.

Major Topic: Consumer Behavior & Psychology

• Subtopics:

  • The influence of Culture and Global Trends on product adoption and purchasing decisions.

  • Neuromarketing techniques and their use in understanding subconscious consumer choices.

  • Investigating the effectiveness of different Pricing Strategies (e.g., decoy effect, price anchoring).

  • The psychology behind Subscription Models and customer retention.

II. Business & Strategy

This area addresses how organizations are structured, led, and achieve long-term competitive advantage.

Major Topic: Strategic Management and Competitive Advantage

• Subtopics:

  • Applying the Blue Ocean Strategy to non-traditional industries.

  • Analyzing the competitive threats and opportunities presented by Disruptive Technologies (e.g., blockchain, quantum computing).

  • The role of Ecosystem Strategy (e.g., platform business models) in modern business.

  • Developing strategies for International Market Entry and adaptation in emerging economies.

Major Topic: Operations and Supply Chain Management

• Subtopics:

  • Implementing Sustainable Supply Chain Practices and their effect on corporate image and costs.

  • The application of Lean Management and Six Sigma principles in service industries.

  • Risk management and resilience in Global Supply Chains (e.g., post-pandemic analysis).

Major Topic: Innovation and Entrepreneurship

• Subtopics:

  • The relationship between Organizational Culture and innovation capacity.

  • Analyzing the success factors of Venture Capital funding for sustainable startups.

  • The process of New Product Development (NPD) and the role of agile methodologies.

  • Strategies for effective Intrapreneurship (fostering innovation within established companies).

III. Management & Organisational Studies

This area covers the people side of the business, including leadership, structure, and finance.

Major Topic: Human Resource Management (HRM) & Organizational Behaviour (OB)

• Subtopics:

  • Managing Hybrid Work Models and their effect on productivity and employee well-being.

  • The role of People Analytics in improving talent acquisition and reducing turnover.

  • Leadership styles and their influence on Employee Motivation and Job Satisfaction.

  • Promoting Diversity, Equity, and Inclusion (DEI) and measuring its impact on business performance.

Major Topic: Corporate Governance, Ethics, and Sustainability

• Subtopics:

  • The intersection of ESG (Environmental, Social, and Governance) factors and investor decisions.

  • Analyzing the effectiveness of Whistleblower Policies and corporate accountability.

  • The impact of Stakeholder Theory on modern corporate decision-making.

  • The challenges of implementing and measuring a Triple Bottom Line (People, Planet, Profit) approach.

Major Topic: Financial Management for Non-Financial Managers

• Subtopics:

  • The use of Management Accounting tools for better strategic decision-making (e.g., budgeting and variance analysis).

  • Evaluating Investment Appraisal techniques (e.g., NPV, IRR) for major marketing or IT projects.

  • The basics of Financial Ratio Analysis and its use in assessing organizational health.